AUTOMECH AKHBAR EL YOM is the premier and the most prestigious event for the automotive industries in the Middle East & North Africa (MENA). Organized for the 13th consecutive year, AUTOMECH AKHBAR EL YOM has become the International key show of the MENA region for Vehicles, Buses, Motorcar Workshops, Services Station Equipment, Automobile Spare Parts, Accessories and Feeding Industries.where exhibitors can generate the best results from consistent and reliable marketplace opportunities.

On a total area of about 40,000 square meter, AUTOMECH AKHBAR EL YOM provides a substantial platform for manufacturers and suppliers worldwide to reach out trade buyers from Egypt, the Middle East and Africa. All those informed in the automotive trade are particularly concerned by AUTOMECH AKHBAR EL YOM 2008 in order to explore new frontiers of automotive markets in an event showcasing the recently launched technologies and innovations of the industry.

In 2007, the largest campaign ever was launched to promote AUTOMECH AKHBAR EL YOM 2007. Under the theme of "The City of Cars", the campaign cut through the portrayal of current automotive marketing challenges. The new theme campaign achieved an outstanding success and resulted in a new regional record for automotive show visitors, as 420,000 visitors attended the 6-day show. This figure is expected to increase by 15-20% after launching the second phase of the campaign for the 2008 edition.

Motivated by such big trust and great expectations, the organizers of AUTOMECH AKHBAR EL YOM 2008 are exerting tremendous efforts to ensure that both exhibitors and visitors will have the utmost of their expectations on site. Egyptian Ministers, Top Decision-Makers, Public Figures and VIP's are going to share the banging inauguration ceremonies of the13th version with local automotive market leaders. All engines are on the move ready for the very spectacular version AUTOMECH AKHBAR EL YOM 2008 with the "City of Cars Coming Back!"