AUTOMECH AKHBAR EL YOM is the premier and the most prestigious event for the automotive industries in the Middle East & North Africa (MENA). Organized for the 16th consecutive year, AUTOMECH AKHBAR EL YOM has become the international key show of the MENA region for Vehicles, Buses, Motorcycles, Motorcar Workshops, Services Station Equipment, Automobile Spare Parts, Accessories and Feeding Industries where exhibitors can generate the best results from consistent and reliable marketplace opportunities.

On a total area of about 40,000 square meter, AUTOMECH AKHBAR EL YOM provides a substantial platform for manufacturers and suppliers worldwide to reach out trade buyers from Egypt, the Middle East and Africa. AUTOMECH AKHBAR EL YOM 2011 explores new frontiers of automotive markets in an event showcasing the recently launched technologies and innovations of the industry.

In 2010, a massive campaign was launched to promote AUTOMECH AKHBAR EL YOM 2011. Under the theme of "The Great Challenge of Car Giants", the campaign cut through the portrayal of current automotive marketing challenges. The campaign was successful to achieve regional record in visitors as 495,486 visitors attended the 6-day-show

Motivated by the solid and sustainable success achieved each version, the organizers of AUTOMECH AKHBAR EL YOM 2011 are exerting tremendous efforts to ensure that both exhibitors and visitors will have the utmost of their expectations on site for the coming version taking place this year on the new prestigious venue, the Cairo International Convention and Exhibition Centre (CICEC).

Egyptian Ministers, Top Decision-Makers, Public Figures and VIP's are going to share the exclusive inauguration ceremonies of the 16th version with local automotive market leaders. All engines are on the move ready for the very spectacular event of the year.