AUTOMECH AKHBAR EL YOM 2009 Promotional Visitor Campaign:
As long as trade visitors are the magic key behind the success of
Automech series of exhibitions,
ACG - ITF Trade Fairs is launching an extensive campaign to attract more visitors from all over the MENA countries. The campaign is dedicated not only to increase the number of visitors but rather to attract visitors from more countries, more specialized sectors, and more decision makers as well.
A dedicated highly professional PR agency is hired to ensure that the promotion task is being accomplished in the best professional way for the whole MENA countries. With extensive experience in such kind of specialized exhibitions, ACG - ITF is mastering the know-how for promoting the 13th version of its eminent exhibition,
AUTOMECH AKHBAR EL YOM 2009. The massive promotional campaign includes targeted visitor mail outs, newsletters, exhibition website, trade associations database contacts, the key industry publications, and even signage.
The campaign is expected to attract more than 250,000 visitors throughout the region, including 13,500 trade visitors from: Algeria - Bahrain - Cyprus - Egypt - Jordan - Kuwait - Lebanon - Libya - Morocco - Oman - Palestine - Qatar - Saudi Arabia - South Africa -Syria - Sudan - Tunisia - Turkey - U.A.E - Yemen.
The detailed activities of
AUTOMECH AKHBAR EL YOM 2009 visitor promotion campaign include :
- Editorials and advertisements in key newspapers & specialized magazines all over the MENA region.
- Akhbar El Yom Newspaper Establishment media support and coverage, where both editorials and advertisements worth L.E. 4,000,000 (US$ 670,000).
- AUTOMECH AKHBAR EL YOM 2009 Web Site promotion.
- 50,000 trade visitor invitations to potential visitors from the MENA region.
- 50,000 VIP invitations hand delivered to leading businessmen and top VIP's in Egypt.
- Direct mailing to ACG - ITF vat existing visitor database.
- 300,000 flyer invitations placed in key public locations in Cairo.
- Pre-show and Post show coverage and advertisements in the official trade journals.
- Editorials in local and international trade magazines.
- Posters and billboard advertising in Cairo's main streets up to the event.
- AUTOMECH AKHBAR EL YOM 2009 show updates mailed directly to potential visitors and delegates.
- Trade show visits.
